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Twitter Moments launched this week, which caught none of Twitter’s most hardcore users by surprise. We knew it by the name of “Project Lightning,” I refer to it as “Project Glacier” because it slows things down for folks who aren’t use to drinking from the water hose.
One of the most talked about aspects of Moments is the lack of “personalization” and “customization.” That is fair. It’s also by design. This isn’t some PR speak comin’ at you, it’s a known fact and the product was launched barebones on purpose.
That doesn’t seem to have stopped the bafflement of some super smart folks:
— Marc Andreessen (@pmarca) October 7, 2015
@rrhoover Good point. Really surprised moments aren’t personalized either, seems like such a key differentiator.
— Andrew Dumont (@AndrewDumont) October 9, 2015
The key of Moments is to nail the experience of most people who consume tweets. I’m not talking about the 316M of us who use it, us it…I’m talking about the rest of the world that consumes tweets by other means, namely on TV. Those folks have either signed up and abandoned, or have never signed up in the first place. There are probably hundreds of mini-cohorts that Twitter are going after, I just painted a broad stroke.
People are also conflating not knowing how to use Twitter vs. not seeing a use of Twitter for themselves. Most people know what Twitter is. They just don’t see the point of using it themselves. It’s not rocket science. You have an open box and you put text in it and people can see it. I spend a lot of time talking to people who don’t spend all of their time on a computer like I do, and they get the concept, not the reason to use it.
Moments is supposed to be a reason to use Twitter…on Twitter.
Now that we have that out of the way, back to personalization. People who don’t use a product have no data to personalize, therefore Moments had to, and did, ship barebones. It’s very similar to the experience you’d have watching CNN. You’re presented with a “story” and then shown a bunch of content found on Twitter that has to do with that story. CNN maybe does it for one or two stories a day tops, whereas Moments pumps these things out all day.
For those of us who actually tweet, we like finding our own Moments. The fun of Twitter’s fragmentation is that we can piece things together ourselves. It’s like a scavenger hunt. Some of us are paid to do it. Some of us simply have the time to blow on doing it. That audience is tiny compared the rest of the universe. So sometimes Twitter’s first go at a feature isn’t going to be for us. Also, people have complained that retweets and favs are hidden. That’s fine, because the people who don’t use Twitter have no graph to share things with.
Perhaps Moments will one day be more intelligent. Or maybe it won’t. Maybe we’ll be shown less sports, or in my case more. But what Moments can’t do, and most “personalized” or “customized” products can’t do, is see into the future and figure out exactly what kind of stuff you want to see before you see it. It’ll always be “wrong.” It’ll never be perfect. That’s how life works, our brains are a wacky thing. What product do you currently use that you would consider to be perfectly personalized to your wants and needs? I thought about it and couldn’t name one. Expectations on things that are overhyped get out of whack, and sure, that’s Twitter’s fault. They’ve been talking about Lightning for a long long time, and well, geeks tend to ride the hype wave. And then it’s not what they hoped. And then they crash. And then the thing “sucks” and it’s “not for me” and it’s going to “fail.”
At the end of the day, all of this requires an open mind and the ability to step outside of yourself, step outside of how you use a thing. Because if you want tons of others to use the thing that you use, which you should, then the thing is going to change a bit.
What will Moments be judged on? While we don’t know the exact vanity metrics Twitter will shove at us, you bet that it has to do with eyeballs and a bit of clicking around. Not the clicking that power users do, but the kind of babysteps that shows people are understanding the nuances of Twitter. It doesn’t matter where the buttons are, because rest assured they’ll be moved if they’re not working. It’s hard to fix the plane while the plane is flying, but them’s the breaks.
The genius of Moments is that an entire team within the company agreed on a path and stuck to it. They spent time thinking about the hard problems that face them and took steps to correct it, no matter what anyone else outside of the company thinks. And the rest of the company got behind them.
That’s the glimmer of an reinvigorated company.
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/mRsJH13LmOQ/
Wonderloop — a startup which allows people to showcase themselves through short 10 to 15 second video profiles (think a sort of “LinkedIn for video”) thus replacing the static bios of traditional social networks — was previously only available via its iOS app. But today it’s launched a Web site which shows all the profiles online.
Hanna Aase, founder and CEO, thinks video profiles are going to be big. “Everyone will have their own video-URL of who they are” says Aase. Whatever the case, she seems to be able to attract a few ambassadors: American Idol star Hollie Cavanagh has a profile now. As well as YouTube star Jerome Jarre. You can even find my bearded visage from a couple of years ago. I must update that…
But behind all the hype, she may have a stronger point. Facebook’s recent launch of video profiles will no doubt aid that view, and certainly if you are emailing someone about a new job, you don´t necessarily want to add link to your Facebook profile or a bad YouTube video of yourself. Step in Wonderloop.
Tony O. Elumelu, one of Africa’s wealthiest magnates, has put an undisclosed sum into the Silicon Valley-based startup. Prior to this, Wonderloop had raised $500,000 in seed funding and received $100,000 from Innovation Norway.
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/AO-Kr3uOvWY/
New York-based Glamsquad, a startup in the “Uber for X” category of on-demand businesses, has just raised another $15 million for its mobile beauty service that brings hair stylists, makeup artists or nail techs to wherever you are – home, office or hotel – instead of requiring a trip to the salon. The Series B funding was led by New Enterprise Associates, and included participation from existing investors SoftBank Capital, Lerer Hippeau Ventures, Montage Ventures and AOL’s BBG Ventures.
[Disclosure: AOL is TechCrunch’s parent company.]
The company, currently headed by Gilt Groupe co-founder Alexandra Wilkis Wilson who joined in 2014 as co-founder and CEO, had previously raised $7 million in Series A funding in a round led by SoftBank Capital. To date, the company has raised $24 million.
As more consumers grew comfortable with the idea of placing orders through their smartphones for everything from taxis and black cars to groceries, gifts and – of course – lunch, a number of other companies began testing the waters to see if higher-end, luxury services can also scale in a similar fashion. Alongside Glamsquad, there are a good handful of competitors in this beauty-on-demand space, including hair color-at-your-door biz Madison Reed, Stylisted, Priv, and others.
Glamsquad’s additional funding comes at time when the company says it has now booked over 75,000 customer appointments through its service that’s now operating in New York, Miami, and L.A. That’s up from the 10,000 services and events it had booked just a year ago, when it closed on its Series A. The company also tells us that it’s servicing thousands of clients on a weekly basis in its current markets, and is planning to use the new capital, in part, to fuel expansions into Washington D.C., Chicago, Dallas and elsewhere.
Glamsquad relies on a large group of pros (contractors) who tend to book jobs in their spare time for extra income. Over 300 pros work with Glamsquad today, and the company guarantees them a 20 percent tip on their services. However, some in the industry have complained that the company is undercutting freelancers’ rates in order to grow its business. Meanwhile, Glamsquad touts that its pros can make up to 1.5 to 2 times what they could make in a salon.
For now, Glamsquad generates revenue by taking a percentage of sales – 40%, not including tip. But now the company is planning to open up a new arm to its business. Beyond selling professional services, it will explore selling its own Glamsquad-branded products along with other e-commerce opportunities. The company is also planning to increase its bridal services.
While the company is not disclosing revenues specifically, the CEO cites its growth as factor in the new funding.
“This financing is the result of continued, record-setting growth,” said Wilson. “Each week, we hit new appointment count and revenue records. We have quintupled our run-rate revenue from just one year ago…,” she noted.
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/Ib9u8u2OCQQ/
The history of media streamers has always trended towards the cheap and powerful. The first streamers, essentially massive Windows PCs with some media tricks built-in, were toys for enthusiasts. Then the Apple TV, Boxee, and Roku started making media streaming boxes into commodities thanks to smaller electronics and a race to the bottom. Now, with the $99 Fire TV we have reached the epitome of the streamer: a tiny box that runs most major video apps, outputs 4K video, and can tell you what the weather is going to be like in Scranton tomorrow.
To install the device you simply plug it in and connect to your TV via HDMI. A quick pairing gets the RF-based eight button remote working and then you connect it to your Amazon account (or you can download a free app to control the TV after you inevitably lose the Snickers bar-sized remote.) Then you simply select what you want to watch or download any of the myriad streaming options including Netflix, HBO Now, and ESPN. Fans of Plex and VLC can stream video to their devices although larger, higher-res files may bog down during transmission. However, these apps do allow you to play back MKVs and other high-resolution movie formats, a boon for those of us who are into those things.
The new Fire TV includes Alexa, Amazon’s powerful voice search system. Whereas the previous version of the Fire TV let you ask very basic things – usually little more than the title of a movie or TV show – Alexa can handle complex requests like “Show me all the movies with Ed Norton in them” or “What’s the weather in Paris?” While asking your TV streamer for mundane things like multiplying 5 by 256 might make little sense right now it’s a fun trick and gives you a sense of how powerful a tool like Amazon’s Echo might be in the future.
Finally, the box streams at 4K resolution. This means you can view 4K content from Netflix and other sources although the quality depends on your network speed. Not many of us will be able to enjoy sweet, sweet 4K right now anyway but it’s definitely a nice to have and, given falling TV prices over the next few months before CES, it may be an excellent excuse to get a nice package deal.
The Fire TV can also play games and, with the optional controller package, becomes a sort of Android set-top box complete with Minecraft, Goat Simulator, and Angry Birds. This is the aspect of the home set top box no one has been able to crack and I doubt you and your family will want to crowd around the TV playing mobile games all night. The gaming is, at best, an afterthought and you’re much better off getting a console if you want to play some serious games.
In the end, the Fire TV does it all. It is the best streaming device I’ve used. The price, the technology, and the available apps make it well worth the minimal investment and it could be – with a little work – the ultimate cord-cutting tool.
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/9pOD5NlktV4/
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