What’s Big, Blue, Hopes To Save Our Planet And Is Not Facebook?

There have been a lot of complaints voiced over the last couple of years from people who wish entrepreneurs would address the world’s “real problems” or do “something bigger” rather than create “me too” applications and websites. I’m not a fan of that sentiment but that’s really a whole other post I need to write. In all honesty, there’s a place and need in the world for all sorts of business visions – big and small.
And after watching a “big vision” TED talk from a few years ago, it has changed my life. Jane McGonigal presented this idea: Millions of people around the world are becoming gaming and computer virtuosos. Through video games, people journey to alternate “worlds” where they have epic journeys and become heroes. What if we tapped into that talent and desire for a world changing quest to change our own? What if we changed the idea behind gaming completely to create games that directly had a real world impact?
While at a recent Wild-Aid fundraising event, I was thumbing through the live auctions and found a company called The Blu that is trying to do just that. Created by Academy Award winner Andy Jones (for Avatar), a digital whale named “Big Blu” takes followers on a journey through a digital ocean that the creators hope will teach us all about our underwater counterparts and why we might want to save whales and their underwater friends. I was intrigued, and the whale, in fact, sold for a whopping $10,000. Proceeds go towards both the team behind Big Blu Wild-Aid’s outreach efforts.
Having been so enthralled by the concept, I was determined to meet the founders, so I sent this tweet:
Within 10 minutes, they were at my table. We chatted about the broader goals of The Blu and we talked about Jane’s vision, which they shared. The Blu is a beautiful digital ocean with revenue sharing for both the digital artists that create the fish and ocean life and the partner ocean conservation organizations around the world that support the educational mission. It’s not exactly a game, but it is a real-time immersive experience that by itself is a big idea and can become much bigger.
Revenue sharing with non-profits through games is not a new idea. Zynga raised millions for Haiti and has had other such fund-raising initiatives behind their games, but this is one of the first games/platforms that I’ve seen that specifically is targeting changing something tangible in the real world, and where the product experience is truly aligned with that mission.
Towards the end of our discussion, it occurred to me that they should talk to Dr. Sylvia Earle. She’s a personal hero of mine and this seemed right up her alley with what she’s trying to accomplish. Dr. Sylvia Earle won the TED Prize for her wish to protect our oceans. Sylvia has spent over 50 years exploring and working on ocean exploration and conservation. She spearheaded the Google Ocean initiative to help go beneath the water’s surface in order to help give the world access to what she sees on her regular ocean dives, so that we can help her in her quest to save it.
They were already on it; I had somehow stumbled into a breaking story.
Sylvia teamed up with Sir Richard Branson, Jackson Browne, Dr. Rita Colwell, Jean-Michel Cousteau, Graeme Kelleher, Sven Lindblad, Her Majesty Queen Noor, Nainoa Thompson, Ted Turner, Captain Don Walsh, Neil Young and Gigi Brisson (the founder) to create the Ocean Elders, a group based off Richard Branson’s idea of elders who help guide world leaders and world issues, but specifically focused on the ocean.
These elders are going to get on The Blu, June 8th, in honor of World Oceans Day and interact with members during the launch (remember the digital whale?) into the digital wild. You can ask live questions and join them on their mission to save the ocean.
From their press release they are going to send out after this post:
What: OceanElders, WildAid, and theBlu.com are holding a global online celebration at theblu.com, in honor of World Oceans Day, June 8, 2012. Entitled, “If You Love The Ocean, Download It!” Interested parties are encouraged to start registering immediately to ensure best interaction with the celebrities and leading ocean advocates expected to participate.
I’m so excited about this. I’ve downloaded The Blu and it runs as a screen saver so you are constantly reminded of our beautiful and bountiful ocean that is sometimes too out of sight and out of mind. I plan on sponsoring loads of little digital fish and I will follow the company closely to see how they evolve.
Even though 70% of the earth’s surface is water, if you took all of it and put it in a sphere of its own, it is quite small in comparison to the Earth. 860 miles in diameter, it is one of the single most important resources to our planet and human-kind, yet no one owns any of it and therefore it has very little protection. Thank you team Blu for dreaming big and using the virtual metaphor to make preservation of the ocean more real.
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/vCadCQdmSOs/
Watch The Hackathon Presentations Live! (Update)

A mere 24 hours ago, coders started hacking with hopes and dreams of building the next great app or program. Many participants stayed overnight, fueled on gumption and Red Bull. Others cut out early, apparently satisfied with their creation. But they’re all back now, waiting to present on our massive Disrupt stage. Watch it live!
Update: The presentations are over! The judges are deliberating and will soon announce the winner. Standby.
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More Hackathon Coverage!
- The Disrupt 2012 NYC Hackathon Is Officially On!
- The Art Of Expression: T-Shirts Of The Disrupt NYC 2012 Hackathon
- The Disrupt NYC Hackathon: We’re 8 Hours In
- Meet The Disrupt NY 2012 Hackathon Hackers
- This City Never Sleeps, And Neither Do The Hackers
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Twitter Back Up In Pakistan After An Order From The Prime Minister

A temporary solution to the drama that unfolded this morning when Twitter was blocked in Pakistan — some believe over representations of the Prophet Mohammed and Twitter’s refusal to block these images; and some believe while it was testing an image filtering service. Whatever it was, the site is now back up –after an order from Prime Minister.
Pakistan’s Express Tribune is reporting that Prime Minister Yousaf Raza Gilani made the decision after the site was down for the day on a mandate from the Pakistan Telecommunication Authority. But it is still not clear why the authorities shut down access in the first place.
As we reported earlier today, some reports — still unconfirmed directly by any Pakistani authorities (we have reached out on this) — said that the government was concerned about images of the Prophet that were being tweeted as part of an activist campaign in support of the freedom of expression among Muslims and in Muslim countries.
A move to quash sites that facilitate Muslim activism is not unprecedented, so it is very plausible here. However, others have raised an issue about whether it might be something else: they allege that authorities were testing an image-blocking service. In other words: potentially equally restrictive, but different from the specific Prophet drawing campaign.
The whole event sparked off a huge amount of negative response both within Pakistan and further afield. In the country itself, more technically savvy / better equipped users were able to continue accessing the site: it still worked on the Opera Mini browser via the mobile internet, according to several reports. But otherwise, access across the country was denied.
Since we still don’t know why accesses was denied in the first place, it’s hard to say whether the public outcry had a role to play here. Nevertheless, it’s a very encouraging sign when you see people coming together so quickly around an issue.
We’ll continue trying to figure out what exactly happened and for those in Pakistan returning to the Twitterverse, welcome back!
[Image: TakeBackPakistan, Flickr]
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/k7RVJOBiEOM/
New Project, Roominate, Offers A Fully-Wired Dollhouse For Kids
Teaching kids – especially little girls – about electronics is a hard job. First, there’s the electricity. Then there’s the sense that soldering, wiring, and lining up LEDs is considerably less fun than watching Tangled. This project, called Roominate, aims to change the way girls think about electricity.
The kit consists of a set of tiny furniture with built-in wires and switches. You can wire up your dollhouse however you like, adding lamps and switches. $49 gets you one regular room and $95 gets you a “duplex.”
One Roominate Kit includes: 2 wooden walls, 1 wooden floor, interchangeable wooden building pieces to construct at least 3 pieces of furniture, 1 complete circuit, and assorted decorations to get you started.
A Deluxe Decoration Pack includes: tons of additional decorations so that you can adorn your creation over and over again!
They’ve hit $13,000 of a $26,000 target and it it helps little girls think more clearly about science and electronics, I’m totally backing it. The project ends on June 16 so there’s still plenty of time to slowly replace the Barbie Dream House with a decidedly more DIY dollhouse.
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/Cl7_5ybRQmY/
Report: Pakistan Blocks Twitter Over Blasphemous Content, Facebook Complies?

Another day, another example of a country making it harder for its people to use the web and some of its most effective channels of communication. There are reports coming in from Pakistan that it has become the latest country to ban the use of Twitter.
According to the blog Dawn, the chairman of Pakistan’s telecommunications authority has today imposed the restriction because of blasphemous content: it reports that Chairman Mohammad Yaseen blocked the site today “because Twitter refused to remove material related to a competition on Facebook to post images of Islam’s Prophet Muhammad.” Facebook, apparently, has complied with the request, says the blog. Others are now starting to report the same circumstances, and below the break we have a screenshot of how accessing the site looks from one of our readers in Lahore who says he “cannot access the site at all.”
Getting blocked in Pakistan is particularly ironic because the two, paired up, played a major role in one of the most important news events to be broken in recent history: the raid and demise of Osama bin Laden, which was tweeted by at least two people watching the raids as they happened in the mountains of the country.
This is a developing (and slightly confusing) story: just yesterday, about 12 hours ago, Senator Rehman Malik, of Pakistan’s People Party, tweeted that nothing was getting blocked: “Dear all, I assure u that Twitter and FB will continue in our country and it will not be blocked. Pl do not believe in rumors,” he wrote. We have contacted Twitter and Facebook for their responses to this story.
Update: more details coming in from Pakistan’s Express Tribune: The request to block the site was made by the Ministry of Information and Technology, it says, citing the competition on Facebook. The ministry, apparently, made several requests to Twitter, which responded that it “cannot stop any individual doing anything of this nature on the website.”
Directives to block the site were sent to ISPs in several parts of the country, including PTCL Broadband and Wi-Tribe. It also reports that Twitter is still accessible by mobile using secure browsers like Opera, as well as proxies and VPNs like Vtunnel. [original report continues]
This is not the first time that Twitter has been blocked in the country: a similar ban took place in 2010 for the same reason. That lasted for two weeks.
The move underscores how susceptible social networks remain to higher powers in government. And Pakistan is not the only country to pull something like this.
Sites like Facebook and Twitter are still officially forbidden in China (although millions use it anyway using VPNs — virtual private networks), with the bans often having strong political overtones around people expressing contary opinions. Developing countries with big populations represent some of the biggest potential growth opportunities for scale-oriented social networks — when they can get used.
Even developed countries like the UK have floated ideas about how to restrict the flow of information on social networks — this was something that came up last summer during the London riots and the role that some believed services like BlackBerry Messenger played in gangs getting organized to loot.
Update 2: One of our awesome readers in Lahore, Waqas Ali, sent us this screenshot:

Ali also played a role in a campaign in the country to keep Facebook from getting banned. He says that he cannot access Twitter at all right now but that a friend is able to use the Opera Mini browser to access the site.
[Image: Farooq on Flickr]
Twitter allows users to post text updates via SMS, instant messaging, email, Twitter’s website and third party applications. Users have their own profile page that displays their latest updates. In addition, users can become “friends” with one another, or simply be a “follower.” Other than reading another person’s profile page, a user can also receive others’ updates through text messages, RSS or third party applications.
Twitter itself is a free service, though users may have to pay text messaging charges…
Facebook is the world’s largest social network, with over 500 million users.
Facebook was founded by Mark Zuckerberg in February 2004, initially as an exclusive network for Harvard students. It was a huge hit: in 2 weeks, half of the schools in the Boston area began demanding a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz and Chris Hughes to help build Facebook, and within four months, Facebook added 30 more college networks.
The original idea for the term…
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/G7zqJC5vzuM/
The Disrupt NYC Hackathon: We’re 8 Hours In

There’s a strong murmur in the room with random spurts of excitement. Hackers and coders have teamed up and mostly (hopefully) decided on a project. There are only 15 hours left. But night is approaching. That’s when things tend to get loopy thanks to the sudden influx of food and beer.
So far the event has been fantastic. There’s a 3:2 ratio of Macs vs PCs. Epic t-shirts are everywhere. Caffeine is flowing thanks to Red Bull and Outburst Energy Bites.
The event runs until tomorrow morning. Coding a fantastic app is just part of the fun. Starting at 11:00 am tomorrow morning, teams will have one minute to present their project, hopefully winning over the judges for a shot to present at TechCrunch Disrupt. But first the participants need to make it through the night.
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