subscribe: Posts | Comments

Confirmed: Canadian VC Firm OMERS Ventures Takes $20M Stake In HootSuite At $200M Valuation

0 comments

hootsuite logo

AllThingsD has reported, and we have confirmed, that OMERS Ventures, a Canada-based VC, has taken a $20-million investment in HootSuite, the social media management platform, with the company now valued at $200 million.

The investment is a secondary one, and will be coming in the form of purchases of equity from HootSuite’s existing shareholders. These include employees as well as existing investors. That list includes Blumberg Capital, Hearst Ventures, Geoff Entress and Millennium Technology Value Partners, who collectively have invested $4.9 million into the company: $3 million in debt and a $1.9 million capital investment.

HootSuite’s VP of marketing, Ben Watson, tells me that the company currently has 3.5 million registered accounts, up from the 3 million reported earlier this year, when the company said it was operating at an annual run-rate of $11 million in revenues.

The Vancouver-based company is expected to be making a formal announcement at 5 AM PT today. Update: Link to the official press release as posted on HootSuite’s blog is here.

This deal is one of the largest secondary VC investments to take place in the Canadian market in the last 10 years, and follows reports of another big secondary market investment in the social media space, in Foursquare. OMERS Ventures is the VC arm of the Ontario Municipal Employee Retirement System, a large pension fund in Canada.

Reuters is reporting that Blumberg is not among the VCs that have cashed out in the deal. And we have now confirmed with Watson that, in fact, all investors are staying in. “Everyone is maintaining significant ownership,” he said.

HootSuite CEO Ryan Holmes is among those: “Ryan Holmes remains committed to building a billion dollar company, and this new investment partnership marks a new milestone in reaching that goal,” the company said in an emailed statement to TechCrunch.

What the deal signifies is that the company will have a lot more breathing space to continue its product development and growth. Watson told me that although Holmes has ambitions to make HootSuite into a billion-dollar company, “it’s hard to do that when you’re being a lean and mean startup.”

HootSuite currently has 140 employees and expects to bring its headcount up to 240 this year.

The investment is a testament to the ongoing attention in (and increasing value of) companies that are riding the social media wave and creating services to make money out of it.

HootSuite gives users the ability to monitor social media interaction across various networks, such as Facebook, Twitter and LinkedIn. It also provides custom analytics and allows clients of its dashboard to do things like give multiple users the ability to collaborate on updating a company’s social profile, schedule campaigns around messages and so on. It also offers mobile apps.

Customers include PepsiCo, Fox and the NBA among others.

It is also a sign of how the “freemium” model is gaining currency with investors. Watson says the “bulk” of HootSuite’s 3.5 million accounts take the company’s free offering, but there is an increasing number opting for the different tiers of paid service, too. Those include a “pro” option aimed at smaller businesses; an enterprise service for larger numbers of users; HootSuite Univeristy that involves a training/accreditation element; and one aimed at those reselling the product.


  • HOOTSUITE
  • OMERS VENTURES

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.

Key social network integrations…

Learn more

OMERS Ventures is the venture arm of OMERS. OMERS, the Ontario Municipal Employee Retirement System, is one of Canada’s leading pension funds.

OMERS Ventures is interested in investing in early or later stage companies in the Technology, Media, Telecommunications, Clean Tech, or Life Sciences sectors in North America.

Learn more

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/0F2s1WY290g/

Leave a Reply

Your email address will not be published. Required fields are marked *

*


6 − two =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

?

When you discover you've some ugly, scar like marks to the thighs, your breasts, or sometimes from the stomach, you will need realize lots of people to burn How To Get Rid Of Stretch Marks Fast these marks saving physique from creating ever again of parents. As well as one of the numerous stretchmark lotions which are usually within the market and Stretch Marks Cream you'll utilizing eradicate and quit Stretch Mark Cream new marks Stretch Marks Cream from forming.

1. Vitamin E

Vitamin E lotion will ?Stretch Marks Cream allow help your skin softer and healthier, nevertheless it planning to dispose of or avoid the ugly marks you How To Get Rid Of Stretch Marks Fast could completely. Idleness and definitely will keeping your skin good and healthy, though it is not the cure you want. Actually a thing that continues discusses great deal and some believe that it is any cure, however it won't Stretch Mark Removal be.

2. Cocoa Stretch Mark Removal Cream Butter

Another How To Get Rid Of Stretch Marks the most named stretch mark lotions since you can try is cocoa How To Get Rid Of Stretch Marks butter. Some women affirm cocoa butter Stretch Mark Removal Cream and it's used to Best Stretch Mark Cream perform per many, however, it just isn't going to do what will you expect to see it to perform. Is'nt solution for these particular ugly marks, although is great for your skin and another you may need use.

3. Real stretchmark how do you get rid of stretch marks lotions

A real lotion which would work most likely be 100% natural and will certainly outcomes may be after. Will probably be alleged to enable you to the utter discomfort Stretch Marks Removal Stretch Mark Cream you are usually after and you can now How To Get Rid Of Stretch Marks not anymore should having How To Get Rid Of Stretch Marks Fast any ugly how do you get rid of stretch marks marks while having breasts, your thighs, or perhaps your stomach. A Best Stretch Mark Cream lotion designed Stretch Mark Cream specifically for this will not only limit the current marks, and often will prevent any future marks as well as.

enlever les vergetures crème anti vergeture grossesse