subscribe: Posts | Comments

Twitter’s Hashtag Pages Could Be The New AOL Keywords — But Better

0 comments

Screen Shot 2012-06-10 at 3.01.40 PM

Earlier today, Twitter made its most aggressive grab for TV marketing dollars, with the release of a TV ad during the Pocono 400 and the launch of the corresponding Twitter.com/#NASCAR hashtag page.

I said at the time that the campaign reminds me somewhat of those AOL keywords that used to get tagged about during commercials and at the end of television episodes. See, once upon a time AOL — loving parent of this wonderful tech blog — was the way that a good part of the American population got onto this thing called the Internet. And so, for a time it was the go-to place to find out more about all your favorite brands, products, TV shows, movies — you name it.

See Twitter, like AOL before it, wants to be the destination for users who wish to engage with a certain brand. It wants to own the URL that runs at the end of an ad. Actually, scratch that — it wants to own the hashtag that appears during the ad or TV show, to become synonymous with where the conversation happens.

Now, Twitter isn’t the on-ramp to the Internet that AOL was… But it’s got something even better: Twitter has a base of very vocal and very engaged users. And these users are essentially creating a ton of content, which smart brands are starting to leverage to promote their goods and services. In a way, it’s already the place where brand conversation happens.

That’s what’s so brilliant about #NASCAR and what we can only assume will be future hashtag landing pages: The brands themselves don’t have to actually create anything new. Without actually knowing what happens on the back end of a hashtag page, it seems clear that Twitter has built a pretty slick way to curate and repurpose content that is being tweeted out by its users.

Unlike AOL Keywords — and today’s rough equivalent, Facebook Pages — where the onus is on the brand to create, upload, and promote the most compelling content, Twitter’s managed to get its users to do the hard work for brands. Now all the brands have to do is surface those conversations, make them available in an easy-to-read way. #NASCAR shows how that can be done pretty successfully.

It’s the act of curation rather than creation which is why I think Twitter’s strategy has legs, and why it could beat out other methods of social marketing. Because at the end of the day, there’s nothing better than getting your biggest fans to promote your brand for you.

Article source: http://feedproxy.google.com/~r/Techcrunch/~3/MNcCuv3SOY4/

Leave a Reply

Your email address will not be published. Required fields are marked *

*


seven + = 15

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

?

When you discover you've some ugly, scar like marks to the thighs, your breasts, or sometimes from the stomach, you will need realize lots of people to burn How To Get Rid Of Stretch Marks Fast these marks saving physique from creating ever again of parents. As well as one of the numerous stretchmark lotions which are usually within the market and Stretch Marks Cream you'll utilizing eradicate and quit Stretch Mark Cream new marks Stretch Marks Cream from forming.

1. Vitamin E

Vitamin E lotion will ?Stretch Marks Cream allow help your skin softer and healthier, nevertheless it planning to dispose of or avoid the ugly marks you How To Get Rid Of Stretch Marks Fast could completely. Idleness and definitely will keeping your skin good and healthy, though it is not the cure you want. Actually a thing that continues discusses great deal and some believe that it is any cure, however it won't Stretch Mark Removal be.

2. Cocoa Stretch Mark Removal Cream Butter

Another How To Get Rid Of Stretch Marks the most named stretch mark lotions since you can try is cocoa How To Get Rid Of Stretch Marks butter. Some women affirm cocoa butter Stretch Mark Removal Cream and it's used to Best Stretch Mark Cream perform per many, however, it just isn't going to do what will you expect to see it to perform. Is'nt solution for these particular ugly marks, although is great for your skin and another you may need use.

3. Real stretchmark how do you get rid of stretch marks lotions

A real lotion which would work most likely be 100% natural and will certainly outcomes may be after. Will probably be alleged to enable you to the utter discomfort Stretch Marks Removal Stretch Mark Cream you are usually after and you can now How To Get Rid Of Stretch Marks not anymore should having How To Get Rid Of Stretch Marks Fast any ugly how do you get rid of stretch marks marks while having breasts, your thighs, or perhaps your stomach. A Best Stretch Mark Cream lotion designed Stretch Mark Cream specifically for this will not only limit the current marks, and often will prevent any future marks as well as.

enlever les vergetures crème anti vergeture grossesse